Setting up Shop – Pricing

Oh crikey.

Here it is, the big one. Nothing has bothered me more when it comes to selling prints, than deciding on a price. The main reason for this is simple – I feel nervous about admitting that I think my photographs are good.

Isn’t that silly? I mean, I have this blog, which is all about showing off my images, but the thing is, this blog is free. If you view it and don’t like it, it hasn’t cost you anything. But if you bought an image of mine and then didn’t like it, I would feel mortified. I suppose it’s something I am just not used to.

Well, I have a plan. I have decided how much I want to make on each image. To begin with, I’m just going to offer the one size, 12 inches by 18 inches and will offer it as just the print on its own, or ready framed, depending on what people would like; I know some people who want to find their own frames and mounts, and others who want the finished item. I will then total up the material cost of the image, and add that to what I consider the image to be worth to me to reach a price. That may change depending on the image and its size but that will be my general approach. I have been doing research of other people’s prints on Etsy and some are for sale for a lot less that I consider mine to be worth, but some are for sale for silly amounts of money.

I think my prices are going to be justifiable considering how many hours of waiting in hides or trekking over hills it has taken to be in the right place at the right time, and how many times I had to fail to learn the right thing to do when I got there. Not to mention the amount of work I have been doing in sourcing materials, finding a print lab that gives the quality I want, preparing the shop and so on.

I feel like I need to take a deep breath and step forward into my photography business, because if I don’t make it happen, it won’t happen.


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